Casual Connect Europe 2011 a huge success
From February 8th to 10th, the casual gaming industry gathered in Hamburg to discuss the past, present and future of the business and its opportunities given by current technological innovations such as HTML5 and a future focus on tablet PCs for mobile gaming. With more than 1.500 participants, this years Casual Connect Europe was a success for the organizers, exhibitors and the visitors alike.All the companies of distinction in the casual gaming business were there, from Bigpoint to Spilgames, from YoudaGames and King.com to KaiserGames and many more. As one of the bigger topics this year was talking about new distribution channels and therefore new models of monetization, a recognizable part of the participants have been payment providers.
Unfortunately (and most likely due to the high entrance fee) there was a lack of independent developers, especially those from outside of Europe.
This years Casual Connect had an exceptional selection of speakers in many interesting lectures. Among those were experts and almost-celebrities such as Rovio (Angy Birds), Zynga (FarmVille) or ZeptoLab (Cut the Rope). But not only the casual games providers themselves, but huge companies from the media sector showed a lot of interest in our fast growing industry and held lectures this year. Microsoft, Elelctronic Arts, Disney, Amazon, Nokia and Google – big names which underline the importance the casual gaming sector has achieved in the digital entertainment industry.
Take a look at the picture gallery to get an impression of what the Casual Connect 2011 in Hamburg was like.